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Mike Jones

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As the Internet's newest way to connect brands with consumers, widgets have officially arrived. These portable applets appear on blogs, websites, and social networking sites like MySpace and Facebook. Offered by third-party developers as embedded Flash (.swf) objects, the self-contained badges allow page owners to personalize their sites with photo slide shows, music playlists, games, and other content. Widgets also allow companies to engage their audience with compelling content while also branding a company and/or product. Recent news of photo-sharing widget pioneer Slide's $500 million valuation gives us more than a clue to the huge potential of these little attention grabbers. Because widgets are easy to install, the barrier to adoption by page owners is low. At the same time, social network users tend to engage favorably with widgets because of the more persona... (more)